Brucite+ at the 12th International Wire and Cable Industry Exhibition – Wire China 2026

Brucite+ at the 12th International Wire and Cable Industry Exhibition – Wire China 2026

25 Sep 2026

Brucite+ at the 12th International Wire and Cable Industry Exhibition – Wire China 2026

From September 21 to 24, 2026, the 12th edition of Wire China, one of Asia's leading trade exhibitions dedicated to the wire and cable industry, took place in Shanghai at the Shanghai New International Expo Centre (SNIEC). The event was supported by the Shanghai Electric Cable Research Institute (SECRI), a local research institution specialising in the wire and cable industry.

Over the four days, Wire China 2026 welcomed more than 44 000 cable industry professionals. Bringing together over 1 100 exhibitors, the event provided a platform for discovering advanced technologies and materials, exchanging industry expertise and discussing key trends shaping the sector. Its business programme also featured more than 50 industry forums, technical sessions and professional meetings.

The exhibition brought together manufacturers of wire and cable products, suppliers of materials and equipment, as well as industry professionals interested in the development of wire and cable manufacturing technologies. Wire China served as a platform for discovering innovative industry solutions, sharing expertise and discussing the latest developments in the sector.

Brucite+ took part in the exhibition, showcasing EcoPiren®, a mineral-based flame retardant and smoke suppressant for polymer compounds. EcoPiren® is used in the manufacture of cable products, including HFFR and PVC cables. The additive helps improve the fire performance of polymer materials, reduce smoke generation and prevent flaming droplets. Brucite+’s stand was located in Hall E6, at stand E6G63.

Participation in Wire China 2026 provided Brucite+ with an opportunity to present EcoPiren® to an international audience of cable industry professionals and demonstrate its potential applications in the production of modern cable materials.

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